If you want your food truck to be successful, you’ll need to learn how to market it well (whether you’re a food truck, food cart, or food trailer). Mobility means more marketing opportunities, so gas up the truck, it’s time to get promoting!
We’re giving you 6 super ways to market your food truck to the masses.
1. Build Brand Awareness
You can build brand awareness for your truck in a number of ways, but one of the most compelling methods involves the style and design of your truck. You’ll want a killer food truck wrap that attracts attention from people walking by on the street and those in cars who see you on the road. Food truck wraps can get pricey, but many wrap companies can provide design assistance to help you create the best wrap for your truck.
2. Deals and Discounts
Providing deals and discounts is another sure fire way to get eaters up to your counter. Consider offering a deal and promoting it on Facebook, Twitter, etc. Today, it’s easy to create a discount offer that can be generated in the form of a QR code, which users can then bring up on their phones for easy use.
3. Social Media
Communication and relationships are the cornerstones of a successful food truck. It’s essential that you create social accounts on popular social networks like Facebook, Twitter, and Instagram (the more locally-oriented, the better). Fill out accounts and start communicating with potential customers. When users see you engaging and interacting with fans, they will be intrigued and much more likely to stop by and say hi.
Yelp is an integral part of any restaurant marketing today, whether brick and mortar or mobile. Ignoring Yelp won’t do you any favors – users can review you regardless of whether you set the account up yourself or not. In this case, the best thing to do is to be proactive.
Create your business’s Yelp account, fill out the details, add photos, etc. Next of course you’ll want to ask for reviews. It’s against Yelp’s terms of service to ask for positive reviews or reward customers for reviews; however, it’s perfectly fine to simply ask customers to review their experience on Yelp.
With your tasty food and stellar service, you’ll no doubt get gold stars all around. However, if you do end up getting a few less favorable reviews, don’t worry! Give yourself a day to cool down (as some reviewers can be particularity harsh). Then, reach out to them publically on Yelp to apologize (you can reply on your page to a review). Whatever you do, DO NOT get defensive or mean with the customer.
After posting a brief reply publically, write privately via Yelp and apologize again. Perhaps the day you visited, your business was swamped, or you were training new staff members. Invite them to come back in and try a dish on the house. Usually customers will update their review after, or delete the negative review entirely. If they don’t take action over the next week, check in with them and see how their most recent experience was.
Yelp is a tremendously powerful tool for those in the food biz – use it correctly and it can do wonders for your truck!
5. Local Partnerships
Consider partnering with local festivals to get your truck seen and develop a fan base. If your town runs a summer music festival, see if there’s a way for you to set up your truck nearby. It’s also worth reaching out to private businesses who run events and see if they’d be interested in your services.
6. Food Truck Festivals
Food truck festivals are another great way to build brand awareness and introduce the world to your food. You’ll also get the chance to meet other trucks and build valuable relationships with other food truckers!